Local Media Rules except when you are last year’s local media

#3 in a series of 4

 

 

Rule #1 – Follow the consumer they will always lead you to the money.

Rule #2 – When in doubt follow the better clients because they are following the consumer.

Rule #3 – When in trouble follow a winning competitor they are ahead of you.

 

Rules #4 – If you are following last quarter or last year then you are in trouble. See Rule #1.

 

We all have revenue targets and budget projections to manage. Just delivering last year is hard and to get better seems impossible. There are organizations delivering growth. So, learn and compete.

Newspapers with business vitality have surging digital platforms. Interestingly, the more digital programs the better the general market performance. Imagine that cross platform effect really works!

Local Cable Franchises are building out their cross platform products. Even the local Comcast and Time Warner sales forces are stepping up their cross platform digital efforts. http://gesterling.wordpress.com/2007/01/03/what-will-comcast-do/

Other radio broadcasting organizations have major digital programs underway. CBS Radio works to bring content to all websites. (WSJ-Online paid subscription … Can CBS put Net in the Network? http://online.wsj.com/article/SB117910437825901533.html?mod=djemTMB . Clear Channel launched a 12-city new “MySpace” like social program. (See “Can Clear Channel Clone MySpace?” http://www.antimusic.com/dayinrock/07/may/01/13.shtml )

At Cell-it Hosted Media Services we can help. You can engage your audience in a powerful and personal way using their cell phone camera and your current media platform. Find out more here and at our live demonstration site or contact Randy Peterson or Steve Poley. We can get you started easily, quickly, and in time to be a new force in your digital market.