Make Money between Google and Rate-diving Mega Groups

Start a Client Farm Team.  Clients are already playing with Google.  They like it.  Client use search ads and some even do well with display banners.  In a 500,000 pop market you should think there are 970 Google ad clients spending an average of $1,500/month.  Google may be taking $18-million/year out of your market. Local merchants have better websites than you think.  Besides map directions and phone numbers, their sites offer very nice product and service descriptions complete with pictures.  Some even use videos.

Local merchants want more online selling tools.  Tools that send traffic.  Tools that link to their sites and improve the search engine results.  You have the tools and most radio operators just don’t get it.  So, take advantage now before they figure it out.

Here’s the opportunity.  Feature local merchants on you radio website.  Just the page mention and link will increase the client’s search page rank and produce new results.  Create a program of increasing importance and build a “Farm Team” that will eventually become major league broadcasters.  We recommend a 5-Step Program.

Step 1 – Create an online directory.  Display the merchant’s name, web address, contact information, and brief description.  This is free to the client.  You want every merchant with a web site on your radio farm team.  Get their email address.  In a market of 500,000 you should look for 2,000 listings. For no other reason, do the directory so the sales call produces a great contact list.

Step 2 – Add their logo or picture to the listing for a nominal annual charge $50 to $100.  Your web manager will know how to hyperlink the graphic and double the search engine results for the client.  This is a good deal for all.  You can step up half the directory for $50 each … $50,000/year in new revenue to you.

Step 3 – Add a video, their own web page on your website, and let the audience link, tag, comment, share, email, and embed the video.  CELLit can show you how and the video program costs you nothing.  This video program is worth $500/quarter including a 2-minute video.  Think 10% or 100 … $50,000 program or $200,000/year.  You’ll need to buy a $200 video camera.

Step 4 – Make those web banners work.  When the client starts to see your traffic it’s time to add web banners.  Look to $250/month for a web banner from the top 5% … $12,500/month … $150,000/year.

Step 5 – Time for the big guns … broadcast spots.  The Farm Team is ready for the majors.  You’ve shown them how your audience appreciates their services. Combine the on-air reach and the powerful on-site messaging to make a very handsome relationship for all.

Then again you could continue rate-diving.