Is YouTube Good for Radio?

Some radio website administrators reach out with YouTube embedded videos.  It’s actually a really smart start.  Video works, YouTube works, and your radio station website will see an immediate jump in time-spent-online.

So what’s the problem?

It’s a good start but you need more.  The “more” is reserved for YouTube.  Once your audience sees the first video they can be off to Google-land.   YouTube embedded video tools can be a quick slide for your audience to leave.

You have options.  There are many white-label video tools.  Many providers are free to use.  Some cost money.  The all work and let you keep your audience.

We think CELLit Media offers a powerful option.

1. Audience generated pictures and videos.  The real power is engaging your audience.  They want to participate, see themselves, and be part of your community.  Otherwise, they become part of YouTube.
2. You can post your own station videos and enjoy an immediate jump in web traffic.  You can be in control.
3. Posting by PC, email or cell phone.  With CELLit Media you your audience can post by email as an attachment, by cell phone, or on your PC.  It’ easy.   You can even forward email from your own station email address like Videos@Station.com Put the you back in your videos.
4. You can run video and picture contests with full control.  CELLit Media tools manage and report the results to you.  YouTube doesn’t have these tools.
5. You can moderate all your audience generated content … pictures, videos, comments, tags, and flags.
6. You are in charge.  You set the policies.  You customize the tools.  CELLit tools work for you.
7. CELLit is advertising supported.  Just like on-air syndicated programs, the CELLit video tools do not have any start up expense or operating expense.

Continue using YouTube if you like.   The Google-guys appreciate your hard work.  Or, take charge and keep your audience.   More information at www.CELLit.com

Radio station website traffic builder

CELLit Media hosted video pages are powerful tools for audience generated media, station generated media, and sponsor messages.  Using the new CELLit MultiPlayer and the Dynamic Widget Banners will immediately increase your web traffic.  We’ve seen some stations double their traffic in 30-days and double their audience time-spent-online.
 
Look at the attachment and see how our new tools can benefit your site.
 
Want help getting started with the new tools?  Call or email us.  We are here to help build-traffic-with-dynamic-content.

What Team is Radio Playing?

A recent Wired Blog post 5 Ways the Cellphone will Change How You Listen to Music could also have been What Team is Radio Playing?

Here’s the gist but read the entire Wired post.   1)  Interactive Radio is going mobile.  2) It’s free with ads but ad-free with the pay service. 3) Interactive Radio works with cellphones and other devices.  4) Cashed interactive radio works everywhere.  5) Music blogs program Interactive Radio to individual tastes.

Look at the Interactive Radio team:

1.        Smartphone Manufacturers – Nokia, RIM, Sharp, Fujitsu, and Apple selling 120-million smartphones worldwide growing 22%.  Estimated annual revenues $48 Billion.

2.       Cell Phone Carriers – Verizon, AT&T, Sprint, and T-Mobile … wireless data $20-Billion growing 50% per year not including voice services.

3.       The Music Industry – Universal, Sony, Warner are all courting the digital music paths.   This $12 Billion industry is working digital as a new revenue source.   

4.       Software Developers – Symbian, RIM, Microsoft, Linux, Apple, Palm, and Google.  Let’s stop at Microsoft and Google $80 Billion annual revenues and they are giving away mobile software.

5.       Audience – spending $ 30 Billion annually on new smartphones and data plans. 

That’s $190 billion team. 

Now let’s think about AM/FM radio, $19 Billion in annual revenues declining 10%.  AM/FM radio trends to national playlists, voice tracked entertainment, and commercially supported music-no option.   AM/FM radio does offer local information … maybe.  Radio has local sales forces making local calls.

Broadcast AM/FM can make it a good game.  Broadcast Radio can still be a go-to source for music, community information, and personally relevant material.   Broadcast AM/FM Radio can build on open digital resources.  Build your digital platform.  Engage your digital audience.  Add your program director and sales team to the digital platform goals and content management.

AM/FM radio can win with digital but not against digital going mobile.