Interactive Media is a Team Sport

Worth a read … local media using social web tools to grow their audience.  Article link here. Good reporting by the Boston Globe with specific examples of audience building programs.

For radio stations … here’s our take. Interactive media is a team sport. Web administrators and Program Directors need to realize they cannot do it all.  Like the stations mentioned in the article, tear down the walls between the on-air talent and the audience.   Designate a station “Twitter Master”.   Tweet ahead the morning topic.  Ask your audience what they would like.  Engage the audience with video and pictures.  Have you seen their Facebook pages?  Now look at your employer’s website?  Get the picture … err … see the missing pictures?

Networking at Media Stations

Web administrators … invite responsible station employees to tweet, video, text, and send pictures.  This dynamic content will amp your web traffic.  You will find the “team” support is powerful.  Wait until you engage your broadcast audience.  You’ll be a star, your audience will grow, and good things ahead.

Program Directors … build a team or die.  Either you find a way to expand your reach, build meaningful local content, engage the local audience, OR YOU WILL BE CONSOLIDATED.  Your job can be outsourced.  Imagine one-day a single PD for your format.   Likely you are already doing multiple stations.

PD careers get more important, more engaging, and grow.  Or, PD careers get consolidate.  What would you like?

We can get you started.  CELLit media works.   No startup expenses and no operating expenses.  Now what’s your excuse?  We’ll even help you with your other social connections.

Radio Website Tools … dynamic content with easier admin

Radio website administrators, here is an easy step to add dynamic content, get a traffic boost, and some nice recognition.

Just so we are all thinking alike.  You are managing 3 to 5 websites.  You do the newsletter(s).  You traffic the station email.  You create the web banners and post event pictures.  Your phone only rings when someone wants something … usually the requests are for immediate attention.  Every digital problem at the station is yours.  Then all your work is referenced with we don’t have a very good website or why don’t we have more web traffic?

Working with CELLit Media you have three very useful tools:

1.  Dynamic Widgets – You can create widget code for use on any webpage that automatically updates and displays thumbnail images and links to your audience generated media.  These updating banners have in most cases doubled web traffic.  It’s all about fresh content and CELLit dynamic widget banners display your choice of most recent, most popular, or highest rated content.

2.  Video Players – You can bring video to your home page with the CELLit Media Multi-player.  Select the videos you would like to feature.  Embed the code.  Watch your web traffic and visitor time-spent-online grow.

Dynamic Widget

Dynamic Widgets – Size Selectable / Content Selectable

On page video player

3.   Automated Contest Reporting – Contests are a lot of work.  Post this, edit that, process the email votes, and keep up with your regular projects.   The new CELLit Media Contest Admin Tools allow you to run contests with ease:

1. Picture or video entries
2. PC posting, email posting, or direct from your cell phone … we’ll do all the processing
3. Full moderation tools for postings, comments, tags, and flags for all else
4. Select the contest opening date/time, when voting begins, and when voting closes
5. Select the voting policy … once/contest, once/day, once/day/contestant
6. Save and run the contest.  We’ll tabulate the votes, views, ratings, and provide a complete report with contestant contact information

Running radio-station websites is a lot of work.  CELLit Media tools are designed to make you site dynamic, engaging, and easier to manage.  We can help.

Radio, Websites, and Video

Rumors about the next iPhone show front and back facing cameras plus easy video sending applications.   If you are the web admin for a radio station website(s) then this has to be the kick to get video.

Radio admins are always looking for dynamic content.  Your audience has the dynamic – video – power.  You just need to join them.  Or, let them join you.

Here’s a nice look at the possible new iPhone features.  Don’t spend to long looking … call CELLit and get started.  Your audience is already there.

Video Sending with the new iPhone