New Online Radio Contest Admin Tools

Take the hassle out managing website contests.  New CELLit contest tools make video pages powerful contest tools with audience generated media and sponsor messages.

The new CELLit contest features include:

• CELLit Radio Contest Administration   (click on link for full PDF documentation)
• Programmable start and stop dates/time
• Automatic Reporting
• Special Page Display, text, and graphics
• Create your own contest Channel
• Select the voting rules

Increase interactivity with CELLit Audience Participation Tools:

• Voting
• Commenting
• Sharing
• Tag
• Flag
• Email-a-friend

Take a look at the attachment.

Easily start an audience contest.  Something very simple … best Dad for Father’s day, summer swimsuits, any pet contest, any baby picture contest, my office … whatever.  A contest will increase your website traffic immediately and give your sales team a new and exciting sponsorship opportunity.  Contest packages can include title rights for the video/picture contest, banner, spot buy, and posting the sponsor’s videos online.

Want help getting started with the new contest tools?  Call or email us.

A few changes before Digital Revenue growth

New headlines from Radio Advertising Bureau about first quarter’09.

Total radio revenue down -24% to $3.4 billion while small but growing digital online revenue at radio stations is up 13% to $101 million.  Let’s be real.  That’s about 3% of the total.  Nice percentage growth but $12-million increase did not help when the total is off $1-billion (give or take a few million).

RAB leaders make a big deal out of radio digital platform growth, radio’s appeal to on-demand behaviors, and “primed for it”.  Maybe they are just a little … full of it.

Digital revenue can become an important business but a few changes are necessary:

1. PD Support is Vital. If you program director doesn’t care about digital then it will never work for you. If you PD thinks time-spent-online is time-spent-off air then your digital effort will fail. The audience has it figured out. Broadcasting is important at the right time. Online is important at the right time. Let the consumer choose their right time. Attempt to force them either way and you lose.
2. On Air + Online or O2 exponentially multiplies your reach. Use Twitter for instant feedback. Call out special video and picture support on the web. Follow up each broadcast with a short web cast, video diary, or what-you-didn’t-hear video or podcast. Your audience wants anytime-anyplace access. Let them have it.
   
3. Website administration is a team sport. Add widgets to show off your Twitter stream. Add video widgets with your latest and greatest events. Add Flash picture support. Connect to your FaceBook and MySpace pages. Let your promotion team add to the flow because they know what’s going on.
   
4. Trust your team and you will soar. It’s difficult but they get it. They know how to make online work better. After 10-years your website now contributes 3% to the total revenue flow. Maybe it’s time to let the team have a try.
   
5. Don’t hire a digital consultant. This is not about a website redesign. This is not changing your web hosting. This is about letting your team be creative. Let them show you how to make online work. You might be surprised that some team members have more personal Facebook traffic than your entire radio station website.

When you are ready to fly … point the team to CELLit Media. They will get it right away. Then stand back and listen, watch and learn how to really grow your digital business.

Digital Radio Revenue

Looking for more digital traffic, time-spent-online, and page views?   Look to your audience.  Tracking of the top-100 radio stations indicates less than 8% of their broadcast audience visits the station’s website while 50-70% of the audience is online.  That’s 1 of every 10 listeners … listeners that go online every day.  Nobody talks about the station website numbers but everybody knows.  It’s no secret.  Ask the sales team for more digital revenue and they ask for “better numbers to sell”. 

Dynamic content will bring your radio website traffic, the sales attention, and increase your digital revenue.

How do you get dynamic content?  Your audience and CELLit Media

CELLit Media provides the video and picture tools to engage your audience.   Videos and pictures are easily posted to pages with your station’s logo, colors, and display text.  You create your own channels; select how media is displayed; and fully moderate videos, pictures, comments, and tags.  CELLit provides these tools for shared advertising space.  No cash expense.  No operating expense.  Just opportunity!

About CELLit Media and dynamic content:

• You can add dynamic banners to your main website that update to the most recent postings, the most popular or the highest rated items of the moment 
• You can add a video player to your pages and display the videos of your choice for immediate viewing
• You can manage media based contests with start/stop times, special instructions, graphics, and system generated reports to judge the winners.

How do you get started?  First, recruit a digitally inclined on-air talent to post “their video and picture stuff”.   We promise the on-air talent doesn’t need much encouragement to get started.  DJ’s using CELLit Media dynamic widgets and video players will immediately boost your web traffic.  Second, start an audience contest.  Something very simple … best Dad for Father’s day, summer swimsuits, any pet contest, any baby picture contest, my office cubical … whatever.  You will increase your traffic again.  You will be a real hero.

For more visit www.CELLit.com.

Radio station website traffic builder

CELLit Media hosted video pages are powerful tools for audience generated media, station generated media, and sponsor messages.  Using the new CELLit MultiPlayer and the Dynamic Widget Banners will immediately increase your web traffic.  We’ve seen some stations double their traffic in 30-days and double their audience time-spent-online.
 
Look at the attachment and see how our new tools can benefit your site.
 
Want help getting started with the new tools?  Call or email us.  We are here to help build-traffic-with-dynamic-content.