Ten Immediate Radio Sales Ideas

Ten ideas to get you into the Owner/GM office and make a sale this week

Large companies run very powerful contests that sometimes get lost in the mail.  You can build powerful, immediate programs for this week’s sales by running local events along side these national contests.

1. Find an event that works with a local merchant.  Start with Mr. Sweepy®.  Prospect thru his 803 active contests.
2. Think of a local event to build on a national program (see our sample ideas below)
3. Call a local merchant and present your idea to immediately leverage the national event.
4. Offer your program with spots, a local web contest, and a traffic building on location event
5. Repeat often.

Here’s 10 events running now that you might combine the national event with a local contest on your radio station.  Add an on location

1. LOCAL BOAT DEALERS – Fram Nordic Boats 22’ Evolution Speedboat $64,999 – National Sweepstakes supported with a local merchant “My Boat” picture contest.
2. LOCAL OFFICE SUPPLY MERCHANT – FedExCup Global Golf Sweepstakes 5-day vacation package.  Got FedEx drop off in the store?  Support the national event with a contest for the best looking four-some pictures.
3. LOCAL DRUG STORE – Rite Aid Cool Cash Sweepstakes $10,000.  Support the national sweeps with a local merchant prize drawing.
4. LOCAL DRUG STORE – Hershey’s and Walgreens Sweeter Summer Giveaway Sweeps 26 – $500 certificates … support the event with a local my sweets picture contest and on location candy sampling event.
5. LOCAL APPLIANCE DEALER – Sony Pictures Television – King of Queens Summer Stay-cation Sweepstakes.  Support the national contest with a local “how old is your TV” picture contest.
6. LOCAL HOME DEPOT STORE – Delilah Show Summer Sweepstakes with Home Depot on premise event and home improvement contest
7. LOCAL GROCERY STORE – SuperValue and Clorox Instant win Sweepstakes 10 Grand Prizes worth $1,000 each
8. LOCAL RADIO SHACK  DEALER ASSOCIATION – Radio Shack Instant Win Game ends July 31
9. LOCAL CHASE BANK – Chase bank USA – One Good Reason Sweepstakes ends July 31
10. OTHER LOCAL EVENT POSSIBILITIES
    1. Wendy’s Sweet & Spicy Movie Premiere Sweeps …
    2. Liz Claiborne – 500 Wish List Sweeps
    3. T-Mobile Who’s Got you Covered Sweeps and Instant Win Game
    4. Bassett Furniture $500 Giveaway
    5. Banana Republic $1,000 Shopping Sweepstakes

Search the web for contests in your area and build on the national event with a local promotion.  Hurry some of these sweeps end soon … it is a good reason for the call … now.

New Year Resolution Week: January 4-10

Have a hard time keeping a New Year Resolution?  How about putting it on video for the world to see to help you stay on track. Ask your listeners to send in video of them stating their New Year Resolution.  Listeners go to the site to vote for the best video each day to select the weekly winner.  A panel of celebrity judges will select the winner of the best New Year Resolution from the daily winners.  The winner’s resolution will help shape the prize they win.

New Year Resolution Video Theme:  Resolution Week

Invite listeners to send in a video of their New Year Resolution. Listeners vote for their favorites to select each day’s winner.  A panel of judges selects a winner during the station’s special event or remote.

Sponsors: Health Club, Spa, Health Food Store, and Weight Loss Center

National Clean Off Your Desk Day: January 12th

Every office has at least one desk that stands out from the all the rest good or bad.  We want to find those special desks and share them with the world to celebrate National Clean Off Your Desk Day. Ask your listeners to send in their videos/pictures of that cluttered desk in their office to win prizes for themselves and their peers.

The four-week contest starting on January 12^th has a winner every week with a grand champion selected from the weekly submissions.  Listeners go to the site to vote for the best/worst desk each week to select the weekly winner.  A panel of celebrity judges will visit each office location to select the winner of the grand champion worst office desk title from the weekly winners.

Messiest Desk Video Theme:  National Clean Off Your Desk Day

Invite listeners to send in a video of their office’s messiest desk.  Listeners vote for the best/worst to select the prize-winning office desk.

Sponsors: Office Supply Retailer, Office Furniture Company