Time to Re-think Radio Contests

You know the old radio contest structure.  Sponsor buys a four week spot program, the promo group runs the contest, a few on air mentions, and the sponsor prize is announced on air.  Winners come by the station to pick up the prize.  Nothing’s changed since AM radio.

The consumer has changed.  Two-week, four-week events are too long.  The audience wants to see the contest as it goes along.  Who’s winning?  How am I doing?  The days of a “black box” event are over.

The hot events are in-the-moment.   One new site Swoopo runs 225-contest auctions per day and has one-half million visitors each month.  Woot.com runs one-day events and draws 7-million web visits each month.   Contestants want to see voting, ratings, comments, and they want to share with links, embed codes, and email-a-friend options.

Sponsors have changed.  Most merchants are looking for a powerful immediate event … just like the audience.

Try something new.

CELLit Radio Contest Toos

Run a 72-hour event on your radio station website. The sponsor focuses a spot buy into the 72-hours across all day parts.  The audience enters on your website.  Pictures and videos will work.  Send in by email, cell phones, or post on the web site.  Don’t have the tools?  Don’t worry we can connect you in one-day.  No software, no servers required, and no fees.   CELLit will even produce a summary report for all entries, contact information, and complete voting details.

Because the contest is NOW, this moment, the event has special impact.  You might even engage the audience to visit the local sponsor to complete the contest participation.

Furniture stores, mattress stores, sporting stores, restaurants, clubs, clothing boutiques all want the immediacy.  Your new week/weekend event will be the talk of the town.  Repeat weekly.

CELLit moves into the Clouds

December 5, 2008 – CELLit successfully completed a full transition into the Amazon Elastic Computing Cloud (EC2).  Our hosted video application, full email/cell phone communications support,  and robust video processing tools now reside on the Amazon EC2 platform.   Hosted videos and pictures are stored on the Amazon Simple Storage System (S3) with full support of the Amazon Simple Queuing System (SQS).   For web managers that want to know more check out http://aws.amazon.com/ec2/

For media website program managers, promotion directors, sales managers, and leadership teams, the new CELLit support dynamically scales to deliver your audience’s most viral videos and pictures.

CELLit offers a complete suite of video and picture tools for media websites.  Media sites can start using the tools in as little as one-day.  The hosted pages include your logo and match your website’s look & feel.  Your audience videos carry your logo watermark.  Dynamic widgets present the most recent, most popular, and highest rated videos on your home page for continuously updated dynamic content.  CELLit Media Services provides contest tools that expand and manage the most engaging topics.  Shared advertising support helps build competitive sales programs for your sponsors.

CELLit Media Services are free to media websites and include shared advertising to support your clients, your company, and CELLit.  

What Makes CELLit Special

 

1. Channels engage your audience at multiple levels
2. Contest tools expand your promotions
3. Voting/Rating for your entire audience not just those registered
4. Sharing with hyperlinks and embedded players
5. Moderation controls for media, comments, and tags
6. Trusted Senders for express posting of trusted media
7. Admin Notification for all moderation settings
8. Multiple Posting by PC – Email – Cell Phone
9. Text Display administration that is immediate and effective
10. Shared Station Support for media across multiple outlets
11. Media Managers to help administrators
12. Widget Tools provide dynamic content for website pages