Double Your Revenue – Add New Sponsors

Vacations over, school back in session, and it’s quite again.  Perhaps it’s time for a “pet” contest.  Pet hotels and pet boarding needs to be visible again before pet owners make their holiday plans.

Pet pictures are always winners. New twists on the same contest … select multiple sponsors for a PET EVENT.  Select different parts of town, different pet services, and offer the most active sponsor a 50% discount if they generate the most entries.

Package an event with a spot buy, home page web banner, web page contest video (CELLit will help you), and pet picture contest.  Up to eight sponsors.  Each sponsor get’s a mention/logo on the contest materials.  Split the contests cost 4-ways and sell it 8-times and double your revenue.  Each sponsor must also provide a prize for the winners.  Offer the most active sponsor the opportunity to win a discount on their event sponsorship fee.

Audience entry is free.  Pictures can be posted by cell phone, email, or PC to the station’s website.  Ok, using the CELLit Media tools but the tools are free.  Invite your audience to vote the winner.

Retailers are looking for traffic builders.  You can make a difference.

Double Your Web Traffic

Conduct a “Favorite High School Football Player” picture contest.   Likely sponsors:  local shopping malls; clothing retailers; sporting goods stores.  Enter by cell phone, email, or PC posting.  CELLit Media tools help you automate the contest, set the voting rules, count the results, and report the results complete with entry contact information.  Of course, you have full moderation controls at all times.

Digital picture contests can double your web traffic increasing the value of all digital programs.

Visit the CELLit tools demo at http://whfm.cellit.us

CELLit Media Services

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Not the Only Game in Town

Radio contests can be powerful events, sponsor building programs, and listener delights.  However, some recent radio events are not drawing the entries they used to draw.

Radio contests are not the only game in town anymore.  Search the web and you can find Mr. Sweepy®  tracking 803 active sweepstakes with prize pools totaling $53-million!  He rates and ranks the current events drawing 600,000 monthly visits to his tracking website.  You can find Honeywell Consumer Products $65k prize pool; Nat’l Frozen Foods Assoc $100k prize pool, Dream Bedroom from Lifetime Entertainment $20k; Hilton Grand Vacations new Mini Cooper prize; Toyota Hybrid Drive Sweepstake; Sharpie Office Depot Back Pack Contest; Rite Aid; TNT-TV; Sega; Hasbro; ESPN; L’oreal; and 792 more contests.

Radio is not the only constest game in town anymore

Search Google for “Radio Contest” and find 121,000 possibilities.

Now about your current contest … what’s your prize?  Do you have an easy entry process?  Are you still asking for mail ins?   Is the contest mentioned in the sponsor’s spots?  Any on air mentions? Do you have the contest on your website?   Is the contest in your newsletter?  Facebook page?  Twitter stream? Is the contest inviting, current, immediate, and engaging?  Or, do you have a 4-week event with little consumer engagement?  Hopefully, you are not running black box contest … entries in and winners announced 4-weeks later?

With CELLit Media tools you can have an engaging, active, sponsor-delightful contest.  We provide web tools to accept digital picture entries and videos.  Your audience can enter by the web, by email or directly from their cell phone.  You set the contest policies allowing your audience to help select the winners with voting options per day, per contest, per contestant.  You moderate the contest with easy review tools.   CELLit social tools allow commenting, rating, voting, tagging, and email-a-friend.  We even summarize the contest and automatically report all the results to you just minutes after the ending date/time.

Is it time to become “the” game in town?  CELLit Media

Digital Radio Revenue

Looking for more digital traffic, time-spent-online, and page views?   Look to your audience.  Tracking of the top-100 radio stations indicates less than 8% of their broadcast audience visits the station’s website while 50-70% of the audience is online.  That’s 1 of every 10 listeners … listeners that go online every day.  Nobody talks about the station website numbers but everybody knows.  It’s no secret.  Ask the sales team for more digital revenue and they ask for “better numbers to sell”. 

Dynamic content will bring your radio website traffic, the sales attention, and increase your digital revenue.

How do you get dynamic content?  Your audience and CELLit Media

CELLit Media provides the video and picture tools to engage your audience.   Videos and pictures are easily posted to pages with your station’s logo, colors, and display text.  You create your own channels; select how media is displayed; and fully moderate videos, pictures, comments, and tags.  CELLit provides these tools for shared advertising space.  No cash expense.  No operating expense.  Just opportunity!

About CELLit Media and dynamic content:

• You can add dynamic banners to your main website that update to the most recent postings, the most popular or the highest rated items of the moment 
• You can add a video player to your pages and display the videos of your choice for immediate viewing
• You can manage media based contests with start/stop times, special instructions, graphics, and system generated reports to judge the winners.

How do you get started?  First, recruit a digitally inclined on-air talent to post “their video and picture stuff”.   We promise the on-air talent doesn’t need much encouragement to get started.  DJ’s using CELLit Media dynamic widgets and video players will immediately boost your web traffic.  Second, start an audience contest.  Something very simple … best Dad for Father’s day, summer swimsuits, any pet contest, any baby picture contest, my office cubical … whatever.  You will increase your traffic again.  You will be a real hero.

For more visit www.CELLit.com.

Salute to StarTube

A salute to Star 92.1 StarTube and their “Military Greetings” video program.  Star 92.1 is located in Myrtle Beach and broadcasts to the South Carolina coastline communities.   Star 92.1 presents Military Christmas Greetings with video messages from local citizens serving in Iraq.  The greetings are heartwarming and the images of military service are a reminder of how much these men and women work protect their country.

Local Music Scene

Enhance your radio station’s website with the Local Music Scene.

Most local bands produce their own videos for their FaceBook and MySpace pages.  They are always looking for ways to create more exposure.   

Here’s the process.  Deliver on-air requests for local band videos.  Let them upload the videos to your CELLit hosted video page. As your on-air personalities talk about the local music scene they can mention that station’s video page has the latest video from each group they talked about.

Set up a CELLit hosted channel Local Music Scene to make it easy for listeners to navigate. You can build a video library of the local music artists. Your stations’ Local Music Scene becomes another place to see favorite local musicians and discover new bands. It can also become a great sponsorship venue.  What a great opportunity for clients to link themselves with your station and local/regional music.  

Obvious partners would be a beer/beverage sponsor, live music venues, and electronics/music retailers

 

Local Music Scene - Channel

Non-Spot Revenue moving fast …

Google 1^st quarter revenue surged ahead 63% from last year to $3.7 billion.  That is hard for any media organization to not feel threatened.  Google took in $1.5 billion NEW media spending that went somewhere else last year.  Was it your media company?

Lots of Non-Spot activity already this week. 

Clear Channel Rolls Out a Social Network  See a good review at PaidContent.org.  Social nets will be managed by local stations as will Non-Spot ad sales.  Initial stations also listed.   User-gen content could deliver a lot of page views and new ad inventory for local CC sales teams.  Not to be outdone, Yahoo teams up with Comcast to sell national ad on the cable company’s site.  More importantly, Comcast’s 3,000-person sales force will bundle internet ads with cable TV spots for local ad buys.  

Aggressive media companies are not standing by for Google to take the next $Billion in media spending.  Clear Channel and Comcast are leveraging local sales forces and new technology.  What is your organization doing? 

At Cell-it we provide a complete hosted user-generated video package.  You can be on-the-air in one afternoon.  Leverage your own audience before someone else does.

Cell Phone Video Changes the Direction of Audience Trends

CNN coverage of the Virginia Tech tragedy got a big kick start with a cell phone video (see earlier post).  The early Alexa traffic data suggest a big jump on this highly trafficked site.  http://alexa.com/data/details/traffic_details?url=cnn.com (see picture insert below).  CNN got a bigger kick than other national news organizations.  In fact the recent surge breaks a 15-month slide.

Could cell phone video be the game changer?

 

CNN i-Reports Mainstreams Cell Phone Video

The Virginia Tech tragedy came alive to CNN viewers with a cell phone video posted in the i-Reports section.  The 41-second, shaky, hollow sounding video shares the popping gun shots and the raw emotions of the event.   We are wiser for the experience.   

You can read CNN’s report about Jamal Albarghouti and his cell phone here.  http://www.cnn.com/2007/US/04/16/vtech.witness/index.html

Perhaps the most important point for other broadcasters and news organizations is Jamal’s quote, “I knew it was something way more serious than that, so I started taking the video”.  He added, that he often visited CNN.com and knew he could send his video to I-Report. 

CNN a national organization captured the local Blacksburg, VA news better than any local organization and helped us better understand our world. 

What is your media organization doing?  

Related materials for user-generated posting

Information that could be helpful for issues with user-generated video postings.

http://en.wikipedia.org/wiki/Communications_Decency_Act

Main article: Section 230 of the Communications Decency Act

Section 230 of the Communications Decency Act was not part of the original Senate legislation, but was added in conference with the House, … as the Internet Freedom and Family Empowerment Act. It added valuable protection for online service providers and users from action against them for the actions of others, stating in part that “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider“. Effectively, this section immunizes ISPs and other service providers from torts committed by users over their systems. As a result of the John Seigenthaler Sr. Wikipedia biography controversy, and other incidents where individuals have been allegedly libeled by anonymous or judgment-proof parties, this section of the Act has come under fire, with numerous calls for revisions to the Act to restore service provider liability in some cases.

Through the so-called Good Samaritan provision, this section also protects ISPs from liability for restricting access to certain material or giving others the technical means to restrict access to that material.

http://en.wikipedia.org/wiki/OCILLA

Take down and put back provisions

Requirements to obtain the safe harbor

To obtain the safe harbor the OSP must:

<!–[if !supportLists]–>·         <!–[endif]–>not have actual knowledge that the material or an activity using the material on the system or network is infringing (512(c)(1)(A)(1)).

<!–[if !supportLists]–>·         <!–[endif]–>not be aware of facts or circumstances from which infringing activity is apparent (512(c)(1)(A)(2)).

<!–[if !supportLists]–>·         <!–[endif]–>upon obtaining such knowledge or awareness, must act expeditiously to remove, or disable access to, the material. (512(c)(1)(A)(2) and 512(c)(1)(C))

<!–[if !supportLists]–>·         <!–[endif]–>not receive a financial benefit directly attributable to the infringing activity, in a case in which the service provider has the right and ability to control such activity (512(c)(1)(B)).

<!–[if !supportLists]–>·         <!–[endif]–>have a Designated Agent registered with the US Copyright Office to receive notifications of claimed infringement (often called takedown notices). If the designated agent receives a notification which substantially complies with the notification requirements, the OSP now has actual knowledge and must expeditiously disable access to the work. The OSP must make available to the public through its service, including on its web site substantially this information:

<!–[if !supportLists]–>1.      <!–[endif]–>the name, address, phone number and electronic mail address of the agent.

<!–[if !supportLists]–>2.      <!–[endif]–>other contact information which the Register of Copyrights may deem appropriate.

<!–[if !supportLists]–>·         <!–[endif]–>adopt, reasonably implement, and inform subscribers and account holders of a policy that provides for the termination in appropriate circumstances of subscribers and account holders of the service provider’s system or network who are repeat infringers (512(i)(1)(A)).

<!–[if !supportLists]–>·         <!–[endif]–>accommodate and not interfere with standard technical measures used to identify and protect copyrighted works (512(i)(1)(B)).