Local Interactive Ad Spending to Equal Radio Advertising
February 18, 2009 at 1:36 pm 1 comment
Check out a new research study by Borrell Associates indicating local interactive ad spending to reach $14-billion this year. They also have a neat market calculator to see what’s in your home town.
Local Interactive Ad Spending
As radio advertising continues to fall the two businesses might be equal in size within two years … both about $16 Billion per year.
Here’s the good news. Radio stations can use their broadcast reach to build new revenue streams in local interactive ad spending. Most radio stations haven’t touched interactive advertising yet. The missed opportunity is a radio station with 500,000 listeners might only have 25,000 web visitors. Radio stations can change that and grow revenue.
If you need help with dynamic content then contact CELLit. We are ready to help. Need more information? Check out this Wall Street Journal article. If you don’t get going soon then the local TV stations and newspaper will beat you to this revenue.
Entry filed under: Blogroll, Non-Spot Revenue. Tags: Interactive Ad Revenue.
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Steve Poley | February 18, 2009 at 1:45 pm
Forgot to mention, the interactive guys are moaning about only 8% growth this year. They call it a slow down. Radio looks like a 10-15% drop coming as the third consecutive annual decline. Radio can own local interactive with their broadcast signal and a community forward website. We can help you. CELLit