RADIO NEWS WEBSITE TRAFFIC up 44% in February

February, 2009, online radio news site traffic was up  44% over last year.  The top 10 radio news sites we summarize from www.compete.com public information had 253,009 unique site visitors, making an average of 3.8 visits/month, clicking 4-pages each visit, and spending 3:12 on average time online. 

A link to the full summary is avaiable at the end of this post and includes www.Radio-info.com www.RadioandRecords.com www.allaccess.com  www.rbr.com www.radioink.com www.RAB.com  www.hear2.com www.Kurthanson.com (RAIN) www.insideradio.com and www.NAB.com

Radio teams know the web brings the fastest, most relevant, and well presented news about the radio industry. 

It’s interesting the most active sites have the most interactive tools.  Message boards, research, multi-media, and tagging/commenting/sharing social tools are found in the leader’s websites.

www.Radio-info.com and www.radioandrecords.com account for 70% of the top-10 time spent online.  Read the details in the free PDF.  No registration required.

Radio teams would do well to look at their own station websites and incorporate interactive/multimedia  tools they appreciate when they read their industry news.  

 

Radio News Website Share of Time Online Feb 2009

FREE PDF DOCUMENT: radio-news-sites-february-2009

Top-10 Radio Industry News Sites Lead the Way

Here’s an interesting “eat your own dog food” example. 

The top-10 radio industry news websites are up … big!  Unique monthly visitors are up 68% over January’08, month-to-month growth is 19%, news-site visits approach 1-million, and time-spent-online includes 5.5 million page views averaging 53-seconds each.  Radio operators know for timely, valuable news that it’s online.  

Download the January Information Here

The most popular radio news sites have great content, valuable perspective, message boards, and multi-media tools.  The lowest traffic sites have fewer or no interactive tools generating less time-online and fewer page views.

Radio business people get radio news online and appreciate web tools.  Now, take a look at most radio station websites.  If one-million radio news readers “get it” then why are most station websites falling so far behind?

Take a look at the January’09 information.  Then look at your own radio website.  Start with a few new tools like CELLit. 

You are online.  Your audience is online.  It’s time for your station’s website to move up.

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Top 10 radio news traffic sites:  www.Radio-Info.com; www.radioandrecords.com; www.allaccess.com; www.radioink.com; www.rbr.com; www.rab.com; www.insideradio.com; www.kurthanson.com; www.hear2.com; www.nab.com.  Credit to http://www.Compete.com for this information.