Radio and newspapers … follow the money or the consumer.

Want to know where the business is going? Follow the money. What to know where the money is going? Follow the consumer.

If the entertainment or information is personalized, socialized, rated, shared, tagged, freely commented, fast, and on a 24/7 schedule the consumer is headed your way followed by all the biggest ad budgets you can imagine. 

Management is looking at last year’s revenue and needs more. Energy costs more, taxes are higher, competition is tougher, and the consumer changes. Are you changing with consumers? Use to be you could count on drive time to be there or steady daily subscribers. Now there is satellite from above, HD from beside, iPods from everwhere and a 24/7 world that cycles every minute.

Sponsors and ad managers direct their spending to the consumer. To compete, you need to build, improve, socialize, and make your online media component interactive and immediate. One-way broadcasting is less than last year and still lower in the future. If you don’t improve then Google will make sure this is a one-way road out of business.

Want to make your one-way broadcasting relevant? Then make it two-way. Interact with your reader or listener. Let them add their perspective. Let them join your community. Respect their opinions. Let them share with a friend. Let them rate and categorize. They will let you join their lives again and give you a bigger share of their time if you let them engage a two-way, personalized way.

At Cell-it we host user-generated media for radio and newspaper media web sites. We provide the listener and reader a path to join your community, to contribute, to share, to be included, and to interact. We provide the social tools so a simple cell phone camera beats an iPod every time. We bring local video content to your media package. We make you relevant again. We can do it in one afternoon. Check out our live demo site: http://whfm.cellit.us or check out the business presentation on this blog.

You can be more relevant, more important in your audience’s life. You can engage more consumers and earn more of that media planner’s budget. Or, let Google show you the other way.

Cell-it Hosted Media Services (PDF File)

A complete file included here gives a good overview of how we work and what we do.

Use this link to download the PDF file: Description of Services (Ver 2-7)

The file is quite large.  You can see the details, the descriptions, and the flow of our hosted media services.

Mobile Media … the reported point-of-view is wrong

It’s just to easy to kick newspaper and radio. We get it and it’s not worth repeating. But consider two o f the most reported news-views today are wrong. Mobile media isn’t cell phone television. Second, reports about the death of radio/newspapers are greatly exaggerated.

Our attention seems miss-directed. Mobile media expressed today is just about cell phones with shortened television shows, news, and more advertising. It is hard to get by without reading the next Google, Yahoo, YouTube mobile media ad-ventures. The big guys make one small move and we read about it for days.

Take a hard look at what “they” seem to offer. Controlled media broadcast at their direction to us. Besides the point of view … our cell phones … what’s new here? More repeated news. Abbreviated entertainment to tease us into watching longer versions on another air wave?

We’re supposed to watch while we pay higher and higher cell phone bills? The bait is so easy to take. That marvelous camera phone almost FREE with contract renewal. How clever. Then we are supposed to watch as the jingle starts … two-bits, four-bits, six-bits a dollar.

There is another view. There are great prospects for newspaper and radio. Cell phones do more than listen they can talk.

Newspaper and radio are the true mobile media. They are everywhere, they are mobile, they provide radio-immediacy and print depth with variety. We get them very cheaply or free. Daily listeners exceed the internet users. Daily readers exceed broadband reach. More importantly, both newspaper and radio are in more homes than can afford the latest Vista powered, broadband consuming, mega hertz burning screens.

I suggest mobile media joint forces and succeed as no one today expects. Radio, newspapers, and that marvelous cell phone video camera. Radio and newspapers have a tremendous voice into the marketplace that can invite their audience to join them. This audience and their media are the most mobile forces in the marketplace.

Invite that mobile cell phone camera to become part of your media platform. They have content they want to share. They want to be part of a community. They want to be recognized. If you give them what they want then they will be part of your audience for a long time. They will share their recognition with friends and your total audience will grow. The new relationship with your audience will bring renewed vitality and a long lasting place in their daily lives.

Newspaper and radio one-way communication is in trouble. Take the advice of an afternoon TV show host and begin talking with your audience. Get their cell phone cameras out and let them express themselves. Don’t be afraid of what they have to say because they have a lot to say about your future.

Radio and newspapers have a wonderful time ahead because they are mobile. Camera equipped cell phones enable an audience to participate. Now, if you three will just get your act together the show will be incredible.

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About Cell-it. We enable radio and newspapers to engage their audience with cell phones. We’re fast, easy, and flexible. Your audience can send you cell phone video or pictures in minutes. We can have you ready in one-day. You can start small and continue as big as you want.

Hello world!

Cellit checking in.

We host audience generated video and digital pictures for media web sites. We make it easy to start, easy to run, and really easy for your audience to become a community.

You can see a full demonstration at http://whfm.cellit.us

Why Cell-it? It’s easy. It’s fast. There is no long start up, no operating expense, and we share advertising revenue with your media site. You can customize your hosted media pages, change ADMIN settings, and follow your progress.

Why video? Newspaper and radio websites are under appreciated assets. The incredible media audience doesn’t naturally cross over to your web pages. Newspapers and radio stations do a good job informing and entertaining their audience with the primary media … until now. Now, is the 24/7 world where anybody can get anything almost anytime.

We do user generated video from your audience to you. First video thoughts are usually broadcasting my message to you. Cell-it is about users broadcasting themselves to you and the community. We enable your voice in the community to call for user generated video by cell phone, web cam, camcorder, and most all digital media files.

Cell phone video direct from phone to your web site … in minutes. It’s magic. It’s fast. It’s involving. It’s now. It works.